![]() ![]() There are a few basic pieces of information you should always include. Now that you know what not to do with your business card, it’s time to figure out what you should include. What should I include on my business card? 7 Top things to consider when choosing a digital business card.To learn more about creating better business cards, be sure to read these helpful guides: Digital business cards do all of that and more. The best way to ensure you start passing those business cards out is to create a card that is always with you, can be shared in-person or online, and can be customized to every situation. The number one reason your business cards aren’t working? You aren’t using them. This helps you catch any errors while also familiarizing yourself with the card-receiving process. Instead of ordering a proof, test your card by going through the sharing process and viewing your card as the person receiving it would. The same goes if you’re using digital business cards, though the process may look a little different. Before printing hundreds of cards, start by ordering a proof to make sure your card looks perfect. When your brand reputation is front and center, it’s always a good idea to test your business card before you hand it out to a potential client. With 72% of people judging companies based on low-quality business cards, ensuring your business cards are high-quality is essential before handing them out. Make sure that every business card you hand out perfectly matches your brand identity to make an unforgettable impression and tell your brand story.Ĭheap cards might save a few dollars, but it could end up costing you on the back end. Your branding is an essential part of your company. Make sure all of the content of your business card is easy to read and not too small. Direct them to your website, a sign-up page, or include a calendar link to set up a meeting in the future.Įven the most beautiful business card will fail if it’s not readable. Make the purpose of your business card clear. When you hand someone a business card, you hope they will do something, like meeting with you again or perhaps purchasing something from your business. Nearly every business has a website, so don’t forget to include it on your business card. And remember, a logo is often not a clear representation of your business name. Make sure your business name is listed front and center so people can easily recognize your brand. Add some color to make your card more exciting and memorable.Ī surprising number of business cards don’t clearly list the business name. If you don’t want to create multiple cards or worry about carrying them all around, digital business cards allow you to create multiple cards so that you can customize a card for every interaction.īlack and white business cards are ten times more likely to be thrown away than colorful cards. The best way to combat this is to create multiple business cards for networking, sharing company information, and whatever else you might need. Some people shouldn’t have personal contact information, while others should, and some may be interested in your company information. However, you don’t always want to share the same contact information with everyone you meet. Most people only carry one version of their business card. Not only is this a safety concern, but it can also be perceived as less professional. Sharing your business location is excellent, but consider omitting your complete address if you operate out of your home. Link to your business profiles, and make sure any personal accounts are appropriate to share with business connections. While including social media links on your digital business card is something you should do, ensure you pick the right ones. Double-check your business card for spelling mistakes before sharing it with potential connections. One study showed that over 42% of people chose not to do business with a company due to a typo on their business cards. Be sure to avoid these six pieces of information. A simple spelling error or the wrong address could result in negative brand sentiment. Having the wrong information on your business card can have a serious impact on the perception of you and your business. What information should you not put on a business card? Keep reading to learn what information you should never include on your business card and find common mistakes to avoid. Your cards could be making their way to the trash for a number of reasons, and thankfully, many of them are easily fixed. With 88% of business cards ending up in the trash within a week and only 9% making it to the recipients' contacts, it can be a difficult feat to get your business card noticed. Even in 2023, business cards are still relevant, but only the best business cards will see results. ![]()
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